2019 is an era of aerospace materials and 3D making in shoe design, but for fit we still rely on the common shoelace. Now Nike departs from the classic shoelace and launches a laceless smartshoe with the new platform, “NIKE adapt”. Starting with basketball, NIKE Adapt will deliver digitally powered adjustable footwear which will continue to expand across both performance and lifestyle categories. through their smartphone, athletes can update the shoe according to personal preferences and changing environments. Intelligent products move closer to NIKE’s ultimate goal of creating products that adapt at the speed of sports.

Purchasing the NIKE Adapt is just the beginning of a relationship which continues on long after the shoe is purchased. For the first time, athletes will be able to update and evolve their shoes with new features and services both manually and through the “FitAdapt” smartphone-grade technology inside their footwear. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, a level of fit that feels comfortable at one point might feel restrictive minutes later.

When engineering the fit for this system, the minds at NIKE optimized the adaptive quality of the shoe. The refined, power-lace engine FitAdapt works with a cable tightening system interconnected throughout the shoe. The cable system is designed as a “two zone operation”, so that when an athlete interacts with the control center housed within the cushion foam midsole, they simultaneously control a pair of motors located at both the bottom throat as well as the top collar. This reduces any lag in tightening and the fit is consistent from the top to the bottom. The long-lasting battery is wirelessly charged by resting the shoes on the compact charging pad.

Nike designers meticulously studied the movements of individual basketball players to optimize the fit of the NIKE Adapt basketball shoe. The results were that 40% of movements are forward and backward, while 20% are lateral. Across the spectrum of all movement, the athlete applies approximately two times their own body weight. Because containing a foot in basketball must work on every axis, the shoe is built with a woven material called “quadfit”, which creates memory in four directions— an innovation never before been used in a basketball shoe. To maximize variability for customization, an adaptive color scheme allows the athlete to customize the shoe with different LED colors.

• Look for availability of NIKE Adapt BB Basketball Sneakers starting February 17, 2019.
• Mobile App: NIKE Adapt | Available in IOS and Android
• Price: $350.00 USD

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